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BRANDING SYSTEM // SÃO PAULO FASHION WEEK
SPFW has been mentioned as the 5th largest Fashion Week in the world. Every edition has its own look and feel, just like a designers' collection. For their 41st edition, I created an identity that was packed with overlays and transparencies., and I focused on dramatic lines and image crops.
BRANDING SYSTEM // ERNEST G. WELCH SCHOOL OF ART & DESIGN